Basic How-to Outline

Needed:

Site: attractive, accessible, central, of optimum size
Public and Private constituencies sharing common objectives
Professional Master Plan and Financial Feasibility Study
Community acceptance
Commitment of Public-Private Partners
Public-Private Delivery System
Long-term horizon: to ride out market cycles

• Master Plan large enough to define an entire area environment
  
• Start with a single, small project
  
• Work up to a Critical Mass
  
• Create a water plan within the Master Plan
  
• Periodic submission to the citizens via referendum or a similar tests
  
• Continuing flexibility to adapt Master Plan to changing conditions
  
• Legal authority to adopt permanent, area-wide standards and controls
  
• Continuing promotion: >> make news rather than buying advertising,
  >> avoiding hype by letting facts speak for themselves
• Generate pride in citizens by honoring local culture, family-friendly design,
  perception of public ownership
  
• Creative financing
  
• The right person at the right time
  
• Require excellence of design quality: spaces, massing, architecture, materials
  
• Public access to water's edge